Have you ever thought about creating your own podcast or show?
It’s incredibly scary, but sometimes it takes an accident and the support of a few mentors to make it happen. That was the case for talk show host, Azy.
In part 1, we talked about her TCK journey on overcoming discrimination and how she had built her home and career in Houston.
We now talk about the story of her podcast, Late Night Talk Sew. Here’s what she had to say about her show, the courage it took for her to re-start it, and how you can embrace your own authentic self.
5. Tell us about your show, Late Night Talk SEW. What led you to creating it?
“Oh, this is a fun question!
I started in 2016 when this app called Anchor just came out. Podcasting had just started becoming a thing. The app is very different from what it was now. You could comment and call into other people’s stations and “reblog” other people’s segments that you found interesting.
Each segment was 5 minutes, like having a voice twitter, and it was the coolest thing ever. I wanted to join in on the action because I was listening to everyone else talk about stuff while I was sewing my projects.
I am a fashion designer by profession, so I needed something to listen to while working on my projects. I started recording and talked about the world and my life and the commentary like a blog WHILE I WAS SEWING. You could hear my sewing machine running in the background while I was talking. And I was always up late working on my projects too! So I did a bit of wordplay and called it “Late Night Talk SEW,” and I loved it since.
It has gone through several transitions. For the longest time, it was just a voice blog. It had no real structure to the podcast, just me sewing, drinking, and ranting.
Then I deleted everything cause all the interaction left anchor, and I was like I still wanna do this. So I tried to do the interview format like everyone else. I’m creative, so of course, I’m going to interview other creative people.”
“I did it for a while, but honestly never kept up with is. My numbers went down after my structure changed because the tone was way too serious. Everyone else was doing this entrepreneur podcast and marketing blah blah blah… it was dry.
My numbers were doing really badly, and I almost gave up. It was boring. It wasn’t until I came back to Houston when I picked it back up again.
The idea hit when I was actually really drunk. I came home from a party. I threw my bag on the sewing machine in my room, and I broke a mini whiskey bottle from inside my purse. As I was cleaning it out, I set the broken bottle on the sewing machine. It was from then on I had a very drunk idea that is the basis of my show now.
I interview drunk creative people. It’s less of an interview but more of a conversation, and we play games. It has come full circle. When lost, always return to your roots. I built a studio from my office with good friends and mentors, Danny and David Nguyen. They’re like my big bros.”
6. Did you have doubts before creating the show? What led you through it?
“So let me tell you about when I actually started the show in 2016 & 2020. There’s been 3 versions of this show.
The first time in 2016 when I put out my first podcast under the name Late Night Talk SEW, I was sewing and drunk and I wanted to try this new podcasting thing out. My numbers hit 35k downloads and I was one of the top podcasters on iTunes for a while. After the whole format of the app changed I got discouraged and I dropped podcasting for 2 years until 2019.
I went in and deleted everything. That’s where I messed up. I decided ok maybe I’ll give it a try again… I was in Singapore. But again I tried to give it a structure but it wasn’t ME.
It was just great conversations but an element was missing that I just couldn’t wrap my finger around. I’m interviewing these creative and brilliant minds but something felt missing. The conversations by no means were boring but something was missing and all the podcast sounded the same.
I stopped podcasting all together because it started becoming mundane. It was the sewing machine and me drinking that actually started the whole thing.
Humor and spontaneity was the missing element I needed. It’s who I am. Just be authentic and be yourself.”
7. What have you learned the most from hosting your show so far?
“Being consistent is so important. Regardless of what your numbers look like in the beginning, be consistent in putting out content and promoting it. It gets people anticipating the next episodes.
I think also the art of leading the conversation. It really sets the pacing and mood of the interview. It helps people open up and everyone is different.
I never want to make it seem like a formal interview, I want to hear the stories and peer into the minds of how they think and get to know who they really are behind the facade.”
8. What’s one piece of advice you have for people who want to create their own content but are too afraid to do so?
“Do it for you. Do it for you selfishly. DO IT because it’s who you are and create it unapologetically.
It’s tempting to look at the numbers to see who’s watching. But look at the names that always pop up under the likes and follows. It’s those fans that promote you and love what you have to say because they relate to you. And create content that you resonate with and speak to who you are as a person. How do you want to make those listeners feel?
They won’t necessarily always remember every word you say but they will always remember how you made them feel.”
9. What are your goals for 2020? What other projects do you have in store?
“I have several projects in the works. I have a single I’ve been working on. I recorded my first song.
This podcast is a fun project for me to build my network and give people to highlight their talents and have fun. My goal is to get an alcohol sponsor and some Patreon members.
I’m doing a fashion collection raising awareness on domestic violence that pairs with a short film. I have a poetry book in the works I plan on publishing this year.
Hahaha, there’s quite a lot to keep me busy during this quarantine. I try to stay home for the most part. It’s quite frightening all the things happening out there. There have been 800 cases in my city alone. We are in a virtual lockdown.
I’d say during this time is the best time to create content. Do something cool and just document it. Record the process. The process is what makes it fun. Have the end in mind but fall in love with the art of creating.”
“There are no mistakes, just happy accidents”